Awards

  • 1979 Outstanding Paper Award
  • 1982 O'Dell Award for the most significant contribution appearing in The Journal of Marketing Research during 1977
  • 1982 Fellow, Society of Multivariate Experimental Psychology
  • 1985 Maynard Award for best contribution to marketing theory and thought in the 1984 Journal of Marketing
  • 1992 Paul D. Converse Award, for outstanding contribution to the science of marketing
  • 1993 Fellow in Consumer Behavior Award
  • 1994 Outstanding Marketing Educator of the Year
  • 1995 Distinguished Educator Award, American Marketing Association
  • 1998 Medal of Honor for Meritorious Service to the Republic of Italy
  • 2001 Best article award, Korean Marketing Association
  • 2001 Honoris Causa, Doctor in Economic Sciences, University of Lausanne, Switzerland
  • 2003 The Gilbert. A. Churchill, Jr. Award for Lifetime Achievement in Marketing Research, American Marketing Association
  • 2003 Best article award, Journal of Interactive Marketing (for 2002)
  • 2004 Paul D. Converse Award, for outstanding contribution to the science of marketing, American Marketing Association
  • 2007 Fellow, Association for Psyc