College of Pharmacy Unveils Brand New Website Focused on the Ultimate User Experience

Author: Markie Heideman, Content Marketing Manager

Media Contact: Lindsay Groth, Director of Marketing and Communications, [email protected]

The College of Pharmacy has launched a newly designed website aimed at enhancing user experience and telling the story of the College’s top-nationally ranked programs. 

The months-long project was spearheaded by the College’s Marketing and Communications Department and Information Technology Services Department – with help from faculty and staff across the entire College. Symmetri Marketing Group led the development of the site. 

“We are extremely proud of the final product, and I know it will effectively serve our audience for years to come,” said Lindsay Groth, Director of Marketing and Communications. “My team, along with teammates from across the college, was able to look at telling our story with a fresh eye and develop tailored content that speaks to our audiences, from prospective students to our alumni and donors. It was truly a collaborative effort and a testament that when we work together as a College, we can achieve incredible things.”

The new website was developed and designed with a mobile-first mindset and takes a simple yet engaging approach to showcase our top-ranked academic programs, enterprising research and the pharmacy student experience – all while spotlighting the stories of our students, faculty, alumni and donors. 

“For years, the U-M College of Pharmacy has been a leader in research and pharmacy education, and I’m proud that we have created a digital platform that not only provides essential information but also tells the story of our innovations and contributions to pharmacy and healthcare overall,” remarked Dean Vicki Ellingrod. “I know the hours of work that went into developing this, and I could not be more proud of the team that made it happen.” 

The new website is designed for the optimal experience on all devices.  You can navigate through the new site at https://pharmacy.umich.edu/.