Lindsay Groth

Marketing and Communications

Lindsay Groth

Director of Communications and Marketing

734/615-6877

[email protected]

College of Pharmacy
428 Church St
Ann Arbor, MI 48109-1065

1037 Pharm

Role Overview and Bio

Lindsay is a strategic marketing and communications leader with 20 years of experience building and strengthening (marketing) programs to solve various organizational challenges. For the past several years, her focus has been pharmaceutical and healthcare marketing. 

In her role as Director of Marketing and Communications, she and her team are building a MarComm program, including a strategy and plan to support awareness, recruitment, and philanthropic efforts using paid, earned, and owned media for the College of Pharmacy. 

Lindsay holds an M.B.A. from Wayne State University and a B.S.B.A. from Central Michigan University, double majoring in Marketing and Logistics. She also received her Digital Marketing certification from New York University.

An active member of the Ann Arbor Community, Lindsay has sat on several non-profit boards and currently is the Silent Auction Chair for the Michigan Softball Academy, an event that has raised $2M to eradicate breast cancer for the American Cancer Society over the past 15 years.

When not working, you’ll find her reading a good book, listening to podcasts, and yes, binge-watching one of her many, many, favorite shows. She and her spouse are avid sports fans and season ticket holders of Michigan Softball and Women’s Basketball and they enjoy traveling, cycling, and spending time with family, friends, and their two cats Swiss and Wafer.

Responsibilities

  • Director of Communications and Marketing

  • Create a Sophisticated Marketing and Communications Effort for the CoP

  • Deploy Multi-Channel Marketing and Communication Strategy and Planning

  • Brand Management and Media Relations

  • Supervison of Marketing & Communications Team

  • Collaborate with CoP Teams to Develop and Implement Marketing Best Practices

  • Oversee Internal and External Communications, Brand Management, Marketing Planning, Website, Intranet, Content and Channel Strategy, Digital Marketing Efforts

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